TOMRA Collection’s reverse vending machines collect data every time a used beverage container is deposited. With 1,500 bottles and cans collected every second—and over 45 billion containers a year, that is a lot of data! Collaborating with partners like Google Cloud, enables us to have better scalability of this data to improve our product offering both for our customers and recyclers alike, and ensures fewer containers end up in streets, oceans and landfills.